By creating an online world where potential recruits can experience the Navy’s incredible training, benefits, technology/equipment – all through the eyes and experiences of real Sailors and Officers.
We also designed a social platform for the key decision-makers for joining the Navy – Moms. And, since our demographic lived in other specific spaces, we designed a video game and a mobile app as well.
Not only did navy.com help to demystify the Navy for potential recruits, it also featured our informative video series, Behind the Ribbons. These videos featured actual Sailors and Officers talking about their personal stories and everyday life in the Navy. Visit section >>
The site also included several smart and useful tools, like Life Ops, which helped a potential recruit figure out a possible career path in the Navy. Visit tool >>