You build a giant glockenspiel that animates AND automates every 15 minutes.
This was my one of my favorite and most challenging projects. Not because the massiveness of the sign. Nor the fact it was for Chevrolet. Or because it was going to cost was over 6.7 million dollars to build. The real stress came from the fact that we were putting this mammoth glockenspiel in the middle of world. If it doesn’t look good, or breaks down, it’s not like we can just ‘pull the ad down’ or ‘cancel printing.’ We launched, with the help of Disney® and Oceaneering, in May of 2006.
In addition to electronically programmable clock faces, the 72-ft. high installation features two, 15-ft. tall mechanical workers who ‘build’ the Chevy logo every 15 minutes. It was Chevrolet’s homage to the American Worker and viewed by more than 5-million people per day.
Here’s a behind the scenes look at the build and placement of the sign.